She is, of course, a central star in Keeping Up With The Kardashians.
And that’s precisely what Kris Jenner found herself doing when she unveiled a new, peroxide blonde look on Wednesday evening.
The ‘momager’ matriarch, 62, proudly unveiled her platinum crop on Instagram, where she has more than 19 million followers.
Cosying up to her eldest daughter, Kim, she proved that there’s still plenty of healthy rivalry in the world-famous family.
The matriarch simply captioned the snap “us” and watched it rack-up more than 600,000 likes in just a few hours.
Naturally, plenty of comments followed suit. “Mom looks better than the daughters,” declared one fan, while another quipped: “Totally twinning right now! #Stunning .”
A third declared: “Kris you look way better as a blonde! You should definitely keep it.”
However, not everybody was impressed. Referring to theit coloured contact lenses, one snapped back: “You guys looks crazy. Especially kris. Stick with your brown eyes”.
Another sniped: “Grow up, let your daughter’s have their own time”.
Interestingly, the picture was in stark contrast to another snap she uploaded shortly afterwards which showed the family in 1997, when she was just 41.
The throwback photo also showed a barely-recognisable Kim, who was just sixteen at the time.
Sporting a rather pair of striking eyebrows, the then-unknown reality TV star is a million miles away from her current self. One fan even noted: “Why.this.eyebrows.kim.lol.”
Also in the snap are new mum Kylie and Kendall Jenner as toddlers.