ARY Zindigi : Drama Channel of ARY Group
You can see live ARY Zindigi channel here. It is a Drama channel with good viewership in Pakistan. You will not see any ads during your view. ARY Zindigi channel seems to be similar to Geo Kahani and HUM Sitaray, launched by Geo group and HUM group respectively the other two big media groups. Both Geo Kahani and HUM Sitaray telecast entertainment programs of Turkey, India and Pakistan and ARY Zindagi is expected to run on the same lines.
Some of Its programs are
Mere Baba Ki Ounchi Haveli
Eidi Sub Kay Liye
The Pakistani drama serials – Dil Haari, Baba ki Rani, Bay Dar-o-Deewar, Socha Na Tha, and Inteqaam – will air from Sunday to Thursday at 8pm. Friday and Saturday nights will be dedicated to game shows like Umar Shareef Showman (Pakistani show) and Deal or No Deal(Indian game show), respectively.
ARY Zindagi came to life when Urdu 1 was busy raking in TRPs because it had played the master stroke. It had brought Turkish and Indian soaps into Pakistan..legally…without any ad breaks. Hence, ARY Network decided to follow the already established format of buying soaps/dramas from India and Turkey and airing them on the channel. A few local programs were also sprinkled to create the perfect balance.
This format allowed the channels to enjoy almost non-existent pre-production costs and efforts because they only had to buy software (programs) and not actually produce them.
Anyway, the channels has now decided to revitalize its programming, teaming up Pakistani drama serials, Indian soaps, and Pakistani and Indian game shows. I don’t see any Turkish content.
Mornings will be all about Faisal Qureshi as he is all set to host a brand new morning show Salaam Zindagi. The show’s special episode will air this Sunday. Otherwise, the morning show will air from Monday to Friday at 9 am.